Racing Marketing & Communication Manager - Racing automotive Business

Racing Marketing & Communication Manager - Racing automotive Business

Requisition ID: 24320

Job Category: Marketing & Communication

Career level: Manager

Contract type: Permanent

Location:

Airasca (To), IT Schweinfurt, DE Gothenburg, SE St-Cyr-Sur-Loire, FR

SKF has been around for more than a century and today we are one of the worlds largest global suppliers of bearings and supporting solutions for rotating equipment. Our products can be found literally everywhere in society. This means that we are an important part of the everyday lives of people and companies around the world.

SKF Automotive is entering a new era ! In September of 2024, SKF announced the separation of its Automotive business, with the objective to build two world-leading companies. The future automotive company will be named SKF Vertevo.

Within this transformation, our Motorsport & Supercar Racing Unit plays a unique strategic role. We partner with the worlds most iconic racing teams - Scuderia Ferrari (celebrating 80 years of partnership in 2027, the longest uninterrupted in Formula 1 history), Ducati Corse, NASCAR, Formula Student and more. For us, Motorsport is not just sponsorship: it is a live testbed for advanced technology destined for OE and the future of mobility.

Would you like to join us in shaping the future of motion?

We are now looking for a …

Racing & OE MarCom Manager – Automotive Business

This position will sit inside the Motorsport business unit, reporting directly to the Head of Motorsport, supporting a global team of Key Account Managers, Application & Design Engineers, Innovation, Business Development, and Manufacturing experts.

Key responsibilities

1. Motorsport Communication & Brand Storytelling

Translate advanced engineering work from racing programs into clear messages for multiple audiences (technical, educational, B2B, fans, next-generation talents).

Collaborate with engineers, technical leaders, and partner teams to develop case studies, interviews, and technical features.

2. Sponsorship Activation & Rights Management

Maximize the value of existing contracts with Ferrari, Ducati, NASCAR, etc., ensuring full activation of all marketing and communication rights.

Manage budgets, ROI analysis, and strategic proposals to enhance the impact of racing partnerships.

Serve as day-to-day operational interface with Scuderia Ferrari, Ducati Corse and other partners for marketing rights and paddock-related activities.

3. Paddock Management (Formula 1, MotoGP and more)

Oversee the allocation and management of paddock passes, coordinate exclusive customer experiences, and liaise with trackside teams across global motorsport events

4. Events, Fairs & Global Commercial Support

Organize and attend events such as PMW Cologne, PRI Indianapolis, and emerging market fairs.

Design booths, coordinate logistics, display products with engineers, and engage with clients.

Provide analysis and proposals for new opportunities, regions, and segments

5. Digital Content & Social Media

Create compelling digital content for LinkedIn, Instagram, and emerging platforms.

Ensure alignment with global brand strategy during the launch of the new SKF Vertevo brand.

6. Merchandising & Apparel

Develop motorsport-oriented Vertevo-branded merchandise.

Manage team clothing and accessories for worldwide paddock activities, ensuring visibility, credibility, and alignment with TV exposure and partner expectations.

7. Unified Racing & OE Communication Strategy

Develop and execute a combined MarCom strategy that uses Motorsport as a credibility platform to elevate the SKF Vertevo brand across both Racing and OE channels.